Coffee Shop Business Tips for Success

Owning a coffee shop business is a very cool idea for a first business venture. Many people actually think of starting a coffee place but don’t for a number of reasons. Some don’t have enough capital and think that that’s the end of their coffee shop dreams. You can loan money from a bank or from investors, so it isn’t impossible to starting your own coffee shop with very little money.


Another thing that prevents people from opening their own coffee business is they think there are already too many coffee houses around. They don’t want to compete with other cafes. This is how a pessimist thinks. Are you a pessimist? Or do you feel that you can make a coffee shop business work? The good news is there are some things you can do to make a coffee house more competitive and profitable.


1) Provide a service aside from serving good coffee. These days a coffee shop needs to have Wi-Fi. A free one at that coz you can get free Wi-Fi somewhere else. Some people like to work or surf while having their coffee. So, make your coffee shop business friendly to people who need to go online. Provide fast Internet and some tables that are suitable for them to place laptops on.

2) Employ workers with good work ethics and who can project a good image for your cafe. Like they say, your employees are a reflection of you, and your coffee shop business. Screen your employees well and pick those with an upbeat and pleasant personality. Observe your staff during peak hours and see who are able to handle pressure well without becoming visibly irritable. It can get crazy during peak hours. You will want to retain staff who can still stay pleasant and work efficiently even when under pressure.

3) Find a location where many coffee drinker hang out. These places are universities, libraries or bookstores, and office buildings. You must also see if there are already other coffee shops in that area. Check new communities that are being developed. You will have a better chance of success in places where you set-up shop first. You can look for new communities being constructed by surfing on websites of real estate developers.


4) Take note of the atmosphere in your shop. It is important that people outside your coffee house can also see a comfy looking coffee house. It will encourage people to come inside. Use a dimmer to adjust lighting, you don’t want your lights to be too bright or too white; furnish your cafe with comfortable couches; provide some reading material; and use colors and artworks to make your coffee shop business more inviting.

5) Use quality coffee beans that are freshly ground to bring out rich flavor. You don’t want to sacrifice flavor for profits. Coffee junkies are willing to pay more to drink good coffee in a nice coffee house. You can also sell coffee beans and ground coffee to customers. That will also add to your profits and make people come in the shop to buy their weekly supply of coffee for their home. Once they are inside, they will likely have a cup of coffee and maybe have something to eat.


You can still find other ways to make your cafe click. Being popular in the coffee shop business will always get you many customers. Serve food at your cafe because some people will want to eat something aside from having coffee. Offer desserts, cookies, pastries and cakes. Teach your servers not to make your customers wait too long. When the craving for caffeine comes, your customer will want their fix right away. To know more about starting a coffee shop business please visit here: –


Starting Your Own Coffee Shop

So you’re thinking about going into the coffee/tea business. Here are some insider tips and tricks of the trade that you need to know.

Whether you’ve got the business plan laid out or are just entertaining the idea of Starting Your Own Coffee Shop, there’s so much more to the industry than you ever thought possible. But don’t worry; I’m going to give you some tips and tricks of the trade to get you on your way to a great business in the coffee/tea world.


Espresso machines are Expensive. However, the taste of your espresso is one of the most important facets of your business and can make or break you. You don’t have to go too crazy on an espresso machine, however keep in mind that this is a worthwhile investment that you don’t want to skimp on. Depending on the size of the coffee shop you want, most (if not all) coffee shops can get away with having two brew heads, so you shouldn’t need to purchase a machine with three. Also, if you want the true, die hard coffee fanatics, go for a traditional machine rather than an automatic. Unless you’re planning on having a line out the door for hours with unseasoned baristas, you’ll be able to get through the morning rush on a 2-brewhead traditional machine, and (in my opinion) makes a much better shot of espresso.


Location is very, very key for coffee shops. When searching for a home for your coffee shop, position it within the driving path of morning commuters. Morning coffee drinkers would rather wait and drink the junk coffee at work than go way out of their way to stop for a good cup. If there’s a few larger businesses in your city or town, try to position your location near an intersection close by. Even better – set up a drive through window for the on-the-go workers that don’t leave much time to stop.


One of the biggest revenue builders for you is going to be the sale of whole bean coffee as well as your coffee beverages. Make a big deal to your customers about what they’re drinking and give them tips and tricks for brewing the same beans at home. This might mean they’ll skip a few trips to your store, but a bag of beans costs way more than their three cups of coffee for the week. Most times customers will spend more on whole bean coffee if they get hooked, or introduce it to their office. All great opportunities.

Educate your customers. I can’t emphasize this enough. When customers feel like they know insider, expert information about coffee or your products, they want to share that information. So they talk to their friends about what they learned at Jack’s Coffee earlier that morning – FREE advertising! It makes them feel knowledgeable and gets them engaged in discovering new coffees and continuing their education.

You’ll feel the urge to expand your menu to be as large as possible – something for everyone right? Try to resist this urge. Let your customers know that they can customize their beverages and definitely take into consideration any suggestions your customers give you, but don’t put too much on the menu. When a menu is too large, people get overwhelmed. Often times people new to coffee will feel intimidated by a large menu of items that they aren’t familiar with and this will add to the negative feeling for them. It’s also helpful to list out what each item is on the menu. This might come in handy for those are aren’t familiar with what a real cappuccino is!


Make sure you offer beverages other than coffee. This may seem silly to some, and a no-brainer to others, but let me explain why. I’m all about the coffee date. Coffee shops are known as a great place to get together and socialize or just sit and read. But many times they become less about coffee and more about the atmosphere. By offering items other than coffee you’re ensuring that you’re catering to anyone who wants to come hang out! Also, don’t be shy about putting LOTS of comfy chairs and couches in your coffee shop. You can never have too much good seating for the readers and relaxers. To know more about starting a coffee shop business please visits here: –