Coffee business is brewing at a very fast pace in international market. This fact is well proven by looking at a sharp rise in the coffee shops or cafés within a couple of years. The future of coffee Business is undoubtedly bright and shining. Are you confused between opening a coffee outlet of your own or opting a franchise? Then this article may be helpful to you. The main goal is to throw light over the reasons, on how having a franchise is better than starting a café from scratch. If you are financially sound and willing to enter the coffee business then there is no better option than having a café franchise. There are many coffee chains running worldwide and each one serves something special.
Some may have food menu also like freshly baked sandwiches, pastries, pizzas etc or some may have special hot coffees for winters and smoothies or shakes in summers. It is completely up to what you need to offer. The best way of deciding which coffee shop franchise to opt is by doing a survey. Find out what people love the most or depending upon the taste or preferences of the people, take your decision. Entering into any business is not at all easy but with careful planning, marketing and guidance of the franchiser you can hit the target audience with a bang. Going for a chain of coffee shop is further recommended for those having little or no business knowledge as these franchise companies will provide step by step guidance and training for the budding entrepreneurs to succeed.
Top 5 reasons for opting coffee shop franchise over starting your own coffee shop from scratch are:
Reason 1: Brand Value Addition
As coffee franchise chains are very popular among all age groups. Their name is well recognized and they have a well set reputation. As the brand is well recognized, this gives the advantage that whenever people feel coffee craving, the first name that strikes their mind is of that particular coffee shop franchise. This marks the brand addition to your retail coffee house. Adding more it, if your café is at a tourist location then it will capture the market in no time. As tourists will prefer going to a place they already know rather than trying a new shop. You don’t have to spend any extra money for your marketing or promotion. The marketing is done automatically when the franchise chain advertizes itself either on television or on social media. Without making any extra effort your coffee house is advertised worldwide.
Reason 2: Not Alone
You will not be alone in your venture; your franchisor will always be holding your hands and taking proper care of your business growth. They will guide you step by step regarding all management aspects too like managing employees, ordering supplies, managing day to day tasks and what all things to accept or avoid. They will provide you with rule book. You just need to follow those and that’s it!!! In any case the franchise want to see you succeed as its name is tied with it. If you cannot afford the franchise then some good companies also allow inducting a financial partner or going for third party financing.
Reason 3: World class Training
These coffee shop franchises or chains are best for people who would like become entrepreneurs with basic guidance. Franchisors will provide training to the staff so that they work more efficiently. Staff will be trained on the menus and how to serve and in what quantity. Also, how to operate on vending machines or closing the safe at the end of the day. They keep on adding or enhancing menu items keeping a pace with the people’s taste or ongoing trends in the coffee market. The individual need not to worry regarding that.
Reason 4: All supplies under one roof
Another advantage is that, all the basic necessities required for opening a coffee shop are provided by franchises. They will provide you with standard supplies and equipments. You don’t need to hunt for coffee suppliers or dealers. Everything is provided to you including cutlery. These franchises have standard machines, cutleries and other equipment which are same for all chains. From sketching to designing to seating arrangements everything is provided by the head office. You just have to manage the resources. That’s it!! Doesn’t it sound easy?
Reason 5: Rewarding
Opting a coffee franchise is definitely a safer option if you are new in the coffee business. These franchises keep you updated on the new coffee flavors introduced in the market. You have the brand name and reputation of the company tied with you, and this will be your first step for a profitable business. It’s a win win situation for both franchisee and franchisor.
By carefully selecting the brand and well execution of your business goals, you will definitely mark your name in the list of successful entrepreneurs. Branding your coffee shop will not only increase customer interest but will surely boost up your sales.
One more trend which is griping its paws worldwide is coming up of online coffee shops. Yes, take your business to new heights by taking it across the world by the use of World Wide Web i.e. internet. No infrastructure required, no huge staff just register your website, take a web space and that’s it!!! These shops offer all variants of coffee, chocolates, coffee machines, tea etc.
Before making any final decision on taking up a franchise, make sure you check its review online or other social platforms. Call them up and see if their terms and conditions suit you. So give wings to your endeavors by choosing a correct coffee shop franchise.
Java Times Caffe offers complete guidance and consultation on any query regarding coffee shop franchise. They even provide training for staff and managers for your café. Java Times Caffe is the leading supplier of all coffee needs like tea, coffee, chocolates and bakery items. Java Times Caffe has been ranked amongst the top online coffee shops in terms of customer satisfaction.