If this Continues, Starbucks may lose out completely in the Hands of Competitors

Starbucks CEO Howard Schultz, made a quirky proclamation last year that Starbuck’s huge lifespan is a 20 chapter book and they are still on chapter 4 or 5. Howard used this metaphor to throw light on coffee-shop’s bright future and the best coffee service provider worldwide but one has to tell Mr. Schultz that it the chapter 5, where the twist and turns begin.

If this was all true (as said by Mr CEO) then how to justify the closing of 600 stores worldwide? The reason given was that Starbucks wanted to put breaks on the exponential growth strategy. Isn’t that weird?  What about the decline in market share to 11 % (which is indeed a huge figure) as tracked by xAd Inc.? Let’s go deeper and find out Why Starbucks is losing out on customers? And if this continues then I am afraid to say the company may have a dark future.

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Reason 1: Highly Priced

The dissatisfaction is been increasing day by day even among the loyal customers. The items like sandwiches and salads are priced very high as compared to other chains. The pretzel ham and cheese which was quite reasonable, was called off by some Chief financial officer due to lesser profits it was offering. It seems Starbucks is now running some bureaucratic culture. The actual Starbucks experience has been lost somewhere.

Reason 2: Quality is getting de-graded

Starbucks is losing control of its brand due to ubiquity. Starbucks is available almost at every airport, hospital and numerous corporate cafeterias. Managing out on quality at such places is difficult. The good Starbucks memories are turning pale and sour with this kind of culture where at every nick and corner you find a small Starbuck café.

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Reason 3: High attrition rate among employees

Poor staff morale is reflected on their faces. The staff members are prefer going to the competitors like Barista, McDonald’s. It has also been noticed that from the past few years the either the staff is not well trained or they lack technical knowledge about coffee.

Reason 4: No lucrative offers and Mobile ordering delays

Starbucks Corp is facing heavy competition in the market. Locational survey suggests that a huge drift has been noticed towards other chains. Delays on mobile ordering are creating hiccups for the company. They even don’t offer any free service or offers to attract the customers. People prefer a place where they get free/ unlimited Wi-Fi signals or some free cups to relish. They lack in this and if all this continues, there will be a future without Starbucks.

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There are lot more other reasons like they have replaced the comfortable chairs and wooden tables with the stainless steel ones. The impact is more of an Office than a café.

Javatimescaffe is catching up the coffee market and people love and enjoy the tea, coffee and chocolate over other Mexican Coffee Shop.The ambience is perfect for a Date, get-together or a business meeting. They have an unbeatable record in customer satisfaction. For more information on JTC outlet near your place, visit http://javatimescaffe.com/.

 

FUNDAMENTALS TO OPEN A COFFEE SHOP

The idea of starting a business is a wonderful one.  If the decision is taken with confidence, it is the stepping stone of one’s success.  Mere having confidence is not enough.  There are some basic fundamentals to be followed to open a coffee shop.

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You want to open a coffee shop, you should first like the taste of coffee.  It is not that someone wanting to do business for instance, liquor should have the habit of drinking it.  No….. I feel Coffee is one such beverage that can be had by anyone (of course avoid giving it to children).

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Being a coffee lover myself, I feel coffee is a good refreshing beverage. Coffee can be bifurcated as caffeine and decaffeine. Normally, Coffee consists of a substance called caffeine which is not good for people with health complications.  On the other hand, decaffeine coffee comes without the caffeine content. Nowadays, decaffeine coffee is available in market.  This sort of coffee is suitable for people who are health conscious.

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You want to open a coffee shop, there are some basic fundamentals you need to study and take appropriate action.

 

  • Open a coffee shop of your own: Opening your own coffee shop means you are the boss. You need to work from the scratch i.e., investing, developing the business etc. As long as the business is legal, you are not bound to any obligations.

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  • Become a Coffee Shop Franchisee: Becoming a Coffee Shop Franchisee means you are the boss but you will working for a coffee brand as the company will provide you the raw material, knowhow and other support. Your only job is to manage the show. You will become part of the brand progress and hence will be bound to follow the rules and regulations of the parent unit.

 

  • Certifications from concerned Health Departments: This is very important point to the taken care of. No matter you open your own shop or take a franchise, proper and appropriate certification from health department is a must.

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  • Investment: This again depends on whether you want to open your own coffee shop or become franchisee.  In case you opt for opening your own shop, then based on your financial level, you can start with a small amount and gradually improve your business.

In case of becoming franchisee, then also you will have to invest but this will be limited to shop premises and other expenses.  The basic raw materials will be supplied by the parent unit.

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  • Publicity of your coffee shop: You want to succeed in coffee business, then study the market perfectly. You should be aware of the coffee related products, the promotions given by competitors, new innovations in coffee preparations etc.  I don’t say you should imply everything into your business, but awareness is always good. It always helps you to take necessary actions.  Developing a good social network is always the first priority.

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The above mentioned points were just to help you take appropriate decision.  But in case you want any sort of guidance, you can approach Java Times Caffe http://javatimescaffe.com/. They are always ready to impart excellent support and guidance.

Cool Coffee Facts for Cool Coffee Enthusiasts

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Coffee is the considered one of the best food and beverage in the world and is one of the world’s most consumed beverage as well. It’s like the “National Beverage” of every nation on the planet. But there are some fun things about coffee which only a small amount of people know. So here I have compiled a list of some of these cool coffee facts various sources on the internet which will make your jaw drop!

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New Yorkers drink almost 7 times more coffee than people of any other city in the US. Hit the brake fellas, excess of anything in BAD!

Coffee is psychoactive! It can make you see things at high doses. If went further along…It can even kill you! As I said earlier, excess is BAD.

Putting a number on the previous one, roughly a 100 cups of coffee adds up for a lethal dose of caffeine. Again, BAD.

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People believe that French Philosopher Voltaire 50 cups of coffee per day. HOLY CRAP that’s a big number! I bet he saw a hell lot of things.

Because it is considered an essential part of the lives of the Italians, Espresso is regulated by the Italian Government.

The Ancient Arab Culture advocated that the only way a woman could legally divorce was because of the inability of her husband to provide enough coffee. No offense but that’s the funniest thing I’ve ever heard.

Brewed Espresso has 2.5% fat content while filtered coffee has 0.6%. Choose wisely from next time.

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The word “Coffee” comes from Arabic word “qahhwat al-bun” meaning “Wine of the Bean”.

There was a controversy over whether or not Catholics could drink coffee in 1600s. It was resolved with Pope Clement VIII being cool with it. The guy’s a hero, saved the day!

There’s a spa in Japan that lets you bathe in coffee, tea, or even wine. What….Seriously?

Beer was the breakfast drink in US before Coffee.

Teddy Roosevelt used to consume a gallon of Coffee per day. He surely is the greatest American coffee drinker.

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Coffee is the second most valuable commodity in the world. Shocking, isn’t it? Can you guess the first one? It’s petroleum. Again, SHOCKING!

Coffee is most effective if you have it between 9:30 AM and 11:00 AM. I can’t see any logic for that.

If consumed in right quantity, it reduces the risk of Diabetes and Heart disease. Not at all surprising as chocolate does the same thing.

About 2.25 billion cups of Coffee is consumed each day around the world. Boy that’s a biggie!

Black Ivory Coffee, which is prepared from Elephant dung, is the world’s most expensive coffee in the world standing around $50 per cup. WOW! People pay a hell lot more for Elephant poop.

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As saliva wipes out half the flavor of the coffee, it’s smell doesn’t align with its taste.

Coffee can be helpful in weight loss as it can boost your metabolism by 11%. It is bad for health but helps reduce risk of some dangerous diseases. It makes you fat but also helps you lose weight. Is it some kind of a vicious circle?

New York Stock Exchange was once a coffee house. Well that’s interesting.

Caffeine exists in the form of highly energetic micro-crystals.

So that’s the 21 Cool Coffee Facts for Cool Coffee Enthusiasts and if you ran out of coffee while reading this article, then hop on to a Cool online store Java Times Caffe and buy some Cool coffee in a Cool fashion like a Cool person. Till then, keep drinking (Coffee), keep rocking…

The New Trend: Online Coffee Shopping

Nowadays, people are more inclined towards online shopping. And why not, when you can get anything you want right at your fingertips from the comfort of your home, then why undergo the hassle of driving to the nearest store (which might not be near) and getting the thing.

People are very comfortable shopping various things online but when it comes to coffee, they are still skeptical about the idea. They are often concerned about the quality of the product they’ll get online. Believe me, it’s amusing!

After roasting, coffee beans start to lose their freshness, aroma, and flavor. And the coffee you buy from the supermarkets just sits there for weeks before you buy it. So just imagine the kind of coffee you’re getting from those supermarkets. Buying coffee online provides both the buyer and the seller with great flexibility and a superior edge over the traditional stores.

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Why should you consider buying Coffee Online?

Firstly, the online stores have a coven of buyers from around the world which makes it easier for the buyer to compare various products before buying the one that best suits his needs.

Secondly, the coffee you buy online doesn’t sit idle on a shelf for weeks before getting to you thus making sure that you always get the best quality product.

Not sure about a seller or a store? Check the reviews online. It will let you know what other people think about the seller or store and their services.

Online stores allow you to buy product from any part of the world thus making sure you get the best product in the world.

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Online stores make it possible to get all sorts of coffee beans with different degree of roasting at a single place thus helping you get the perfect taste for your taste buds.

Moreover, as the online stores deliver the product at your doorstep right from the sellers, which cuts-off any middle man thus reducing the cost of the product.

Summarizing all the above points, I’d say that online stores allow you get the best quality products from around the world at a much cheaper price right at your fingertips from the comfort of your home. I can’t think of a single supermarket that can provide you with all these benefits.

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Java Times Caffé

Java Times Caffé is one such online marketplace which allows sellers from a large geographical area sell their products directly to the customers without any hassle.

First of all, they help the sellers to set up their online stores and before the sellers can ever realize, their online store is up and ready to sell their best quality products. It also allows the sellers to directly connect with their customers whenever they want which helps them to improve their products and services and stay in competition in this ever changing world.

From the ingredients to the machinery, you’ll find everything to brew yourself a cup of delicious beverage in one place.

So, do check out Java Times Caffé and buy the finest coffee and bakery products to make your taste buds go nuts over the best treat of their life.